Our commitment
World Assignment is the result of a thorough observation of both picture editors and photographers’ needs.
We spent over a year interviewing all the players in the business: picture editors, agency directors, photographers, art buyers, representatives,...
Over the past 10 years, the photography industry has undergone a radical change:
• in the past, image buyers - to fill their stock needs - were used to tapping into their usual sources, often locally.
• today, internet has changed that: it has become core to the photography market that is now global. Consequently, image buyers are using portals - centralizing agencies and photographers - developed specifically to help them gain time and access to a diversified range of photography.
What about assignments? Our market research underlined a deficiency in facilitating that specific service.
There are numerous listings, mixing professional and amateur photographers on the market. There are also many agencies offering assignment services. But image buyers seldom have time to browse portfolios and search websites one by one. Furthermore, many face a new challenge generated by the economic climate and the media crisis. As a result, they have to cut budgets and assignment costs.
Today, the buyer’s challenge is to find the right photographer in the right place at the right time. Sometimes, under tight deadline...
As a result, the idea of the World Assignment service came to us
• by pooling all the players in the assignment business together, World Assignment provides a global solution
• by uniting all agencies and agents from all over the globe, World Assignment creates an up-to-date web tool
• by creating an unprecedented search engine, World Assignment offers buyers one significant improvement: entering their research criteria now allows them to immediately view matching portfolios and directly contact photographers’ agents, all on one site.